You own an app. You have designed an app that is flawless. You had a talented mobile designer help with the UX. Now it is an incredible app. So, what do you need to do next? Since your app is so amazing, it is ready to rock the entire world.
Actually, things don’t normally work this way. There is one important step that you have missed. You haven’t figured out how you are going to present your app to its intended audience. How are people going to find it? You might be thinking you have a million-dollar app and then it can promote itself. But how are you planning on convincing people to pay for it? Mobile Marketing through a marketing recruitment agency is the answer.
In this article, we will be discussing the reasons why it is essential for you to understand the opportunities that are available to you to get your app in front of customers. We will be focusing on mobile apps, but these marketing principles are available for all kinds of products since we have reached an age where everything relates to the current mobile ecosystem that we find ourselves in.
Check Out the Statistics
Let’s start off with the number. Smart Insights published its Mobile Marketing Statistics Compilation a couple of months ago and offer a great way to understand how the behaviour of consumers influences every business’s (large or small) trajectory. Were you aware that over 90% of the time that is spent on mobile is using apps?
It is just as important to know the best times that customers are available along with which devices they use. That will help you determine how best to reach and approach them.
There Are Millions of Other Apps
When it comes to the mobile world you are definitely not alone. You can see in the report that Statista published that there are a lot of app owners out there, in hindsight stopgap is a must. Like you, many of them believe they have the world’s best app and they have invested huge amounts of resources into developing them. Some of them, in fact, created award-winning apps and learning about their strategies in a great way to ensure your own success.
The Future Is Right Now
As technology continues to evolve, we are seeing bots everywhere that sound just like human beings. Augmented reality and virtual reality have passed beyond games and are now used for many different purposes. It is only a matter of time before they will be ruling the marketing world and completely transform advertising into a process that is fun.
Mobile Marketing Is for Every Business
For example, let’s look at location-based ads. They are the most efficient way to personalise your strategy to reach the right users for your app, and in the best place to send your message to them. If you have a food app to invite people to visit your restaurant, then you will know who the hungry ones are.
Bond with Customers
By its nature, mobile allows you to develop long term relationships with your customers. And you decide the rules to use in your marketing. You choose the best strategy and techniques that work the best for your category of app and how you will be approaching users. The ecosystem is very flexible and allows you to connect in new ways with users and enables fast approach and on the ball communication so there you have loyalty and trust.
Everyone Is Doing It
Although this is a cliché, in this type of situation it is critical for you to be one step (at least) ahead of your competition. So, if they are using all of the strategies that are available to promote their apps, while you do nothing, then your new creation will lag far behind.