You own an app and it was built flawlessly. An expert mobile designer also assisted with the UX. Your app is now extraordinary. What is the next step? You may think that just because it’s such a great app, people are going to instantly love it. In reality, things won’t typically work out this way. You have missed a vital step. You haven’t worked out the right way to present the app to an audience.
How are they going to find it? You may think that your billion-dollar app is going to promote itself. But have you thought about how you will convince your users to pay for your app? The answer lies in “Mobile Marketing” and in this article, we will tell you why it is so important to ensure your app is made visible to the right customers.
This demonstration is on Mobile Apps, yet the statements that are about to follow should be used for every type of product as we have reached a time where everything links to the Mobile Ecosystem.
Research the Statistics
Let’s begin with a few numbers. Smart Insights published the Mobile Marketing Statistics Compilation not so long ago and it is one of the easiest ways to gain an understanding of how the behaviour of customers has an influence over the trajectory of each business regardless of size. Were you aware that over 90% of the time on Mobile devices is spent on apps?
At the same time, you should also find out about the best time that your customers will usually be available and what type of devices they use like what is displayed in the chart below. This will help you work out the best way to approach your potential customers.
There Are a Million Others Just Like You
When it comes to the mobile world, you are definitely not alone. If you look at a report that was published by Statista, you will see that there are millions of app owners. Similar to you, most of them also think their apps are the best thing since sliced bread. Many have invested a lot or their resources and time into these creations. In fact, some of these people created awarded apps.Taking a look at Leapfrog Internet marketing is a good place to start. We will share a few of their strategies and techniques in our next series of Mobile Apps Success Stories, and in some ways confirms what we are talking about today.
The Future Is Already Here
With technology that continues to evolve, we are starting to see more and more bots that sound just like humans. Augmented and virtual reality has extended passed just games and is now used for many other purposes. It won’t be long before that starts taking over the marketing environments, which will transform advertising in fun processes.
Mobile Marketing Works for All Businesses
Take the example of location-based ads. The more efficient way to personalise your strategy when you are attempting to reach out to the correct users and the better place to send them messages from is a location-based ad. Sixth sense marketing enables you to have a host of marketing provisions.Have you got a Food App that you use to invite customers to your eatery or restaurant? You will soon find out who is hungry.
Bond with Your Customers
Mobile, by nature, provides an easy way to create long-term relationships with customers. When it comes to marketing you decide on the rules. You choose the ideal strategy and the methods that work the best for your specific app category, along with how you plan to approach users. This ecosystem is flexible and allows for a way to connect with users in ways that you have not seen before.
Everyone Else Is Doing It
This may be a terrible motivational saying, but for this particular situation, you need to make sure you are ahead of the competition. If your competitors are using the latest strategies available to promote their apps, and you have done nothing, then your app will soon start falling behind.